Apple is all set to release the new version of Safari this month, which will also see them going live with ITP 2.0. An upgradation from ITP 1.0, now the 24-hour window cookie access will be removed, making it more difficult to track back cross-site conversions.
Responsive Search Ads was announced by Google Ads earlier this year. Ever since we have been trying to find out ways to help advertisers, firstly with RSA Template and RSA Preview Tool, and now with the AdWords script to compare performance of ETAs with RSAs.
This week’s PPCChat session was hosted by Julia Vyse where PPC experts discussed about their CRO testing learnings, role of AI in CRO, advice to new PPCers to achieve CRO goals and more.
Our Negative Keywords Tool has been helping clients save on ad spend being wasted on irrelevant keywords. We have now and then added features to make it overly useful and hands-on. One such feature that we would like to touch on is the “Must-Add” negative keywords.
Read more »Monday is here! A quick recap of the last week’s top PPC posts will be a great way to jump-start the week. Google Ads adds an ad strength indicator to measure the effectiveness of your responsive search ads, LinkedIn launches automated bids for Sponsored content campaigns, make changes to your Google Ads campaign from the Overview tab and more in this week’s PPC News recap
