Learn about the new Facebook Custom Audience targeting, LinkedIn Carousel Ads, overview of AdWords call extensions, using AI to optimize campaign performance, creating more targeted PPC landing pages and more in this week’s PPC News recap.
After setting your campaigns, you might find out where your customers are coming from majorly. To improve the performance from that source (which can be a device, location, time or day etc) you can take the help of Bid Adjustments and tweak the bids there.
This week’s PPCChat session was hosted by Julie F Bacchini where PPC experts discussed about the common misconceptions about PPC, what they wished they understood better, the aspect they wished everyone would understand about PPC and more.
Learn about the new Google Merchant Center Import Tool and how to use it, AdWords detailed demographics which is currently in beta, step-by-step guide to link your Google properties with AdWords, managing negative keywords for large shopping campaigns and more in this week’s PPC News recap.
Knowing how your PPC campaign is performing helps shape it up for a consistent performance. There are many ways to get started with it. In this post we discuss the key performance triggers and how to pull out the information.
