Posted by & filed under Google Ads Tips, Responsive Search Ads.

Responsive Search Ads, is hugely awaited to be released from its beta stage and made available to advertisers across the globe. Here is a look into what character limits this new ad format has to offer and how it is a great opportunity for advertisers to display some useful piece of information in their ads.


About Responsive Search Ads

This new ad format gives more real estate to advertisers and automates the process of choosing headlines and descriptions to put to display. Advertisers can provide multiple headlines and descriptions of which AdWords chooses the ones with higher probability of improving performance. Currently in beta, this ad format is something to look out for.


Here are the responsive search ads character limits that you should know of:

  • You can show 3 Headlines with 30 character limit each in your ad. Hence, giving advertisers a total of 90 characters to display useful details in the headline
  • You can provide a total of 15 unique headlines from which AdWords chooses which ones to combine and show in Headline 1, 2 & 3 to optimize performance.
  • You can show 2 Descriptions with 90 character limit each, giving advertisers a total of 180 character space to offer detailed information
  • You can provide a total of 4 descriptions of which AdWords decides which combination to pick and choose to display in Description 1 & 2

To help advertisers create their ads in the new format you can use our Responsive Search Ads Preview Tool. Easily create ads here and share it with your team for their perusal. More details about the tool here.


Alternately you can also try out our Responsive Search Ads Template, which is an excel file where you can manually create a sheet with multiple options of your ads.


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