Update on 26th December, 2018 – The Expanded Text Ads template now supports the 3rd headline and 2nd description, as per changes announced this year.
Standard Ads is a thing of the past now. Expanded Text Ads is the new ad format that offers more real estate to advertisers. The transition phase is over and to initiate your ETA led campaign you might want to come up with the right messaging.
So what do you need to ensure you have the right ad to push to your audience?
You make multiple ad copies to come up with the right messaging, optimal usage of your keyword and a call to action, to finally select the ones you wish to try for A/B testing.
We have pulled together an excel template that can help you create ad copies and test out various ad messaging options. You can download the template from here.
So get started with coming out with the best ETA for your business.
Before that lets revisit what Expanded Text Ads has to offer
The ETA format sports 2 headlines, of 30 characters each. It has one consolidated description of 80 characters (instead of current two descriptions of 35 characters each.) There are some changes to display URL as well and hence is rightly called Expanded Text Ad .
|Expanded Text Ads Character Limit||Current Text Ad Limit|
|Headline 1||30 characters||25 characters|
|Headline 2||30 characters||NA|
|Description||Consolidated 80 character description||2 Description Lines with 35 character each|
|Display URL||Replaced with 2 path fields, each having 15 character limit and is an optional field||35 character limit|
Alternately you might wish to access Karooya’s Expanded Text Ads Preview Tool to help you create your expanded text ads and view your ad’s preview real time.
Also you might want to start tracking the Expanded Text Ads with the help of our script that helps you achieve the following:
- Identify ad groups that do not have an active expanded text ad. These ad groups will be highlighted with red background for you already.
- Identify ad groups where ETAs are underperforming standard ads on any of the key metric, such as CTR, CPC, Conversion Rate, etc.
So get going with these useful resources and optimize your account for ETAs.
You can also create a copy of this template in your own space and start creating ads with it. Here is how you can go about doing so:
Step 1: Click here to view the template
Step 2: Click on File and then on ‘Make a copy’
Step 3: In the next step you can rename the document and save it to your drive.
Now you have the template ready to start creating your ETA ads.
Test Your Expanded Ads:
Additionally for all your active expanded text ads you must check their performance to determine the performing and non performing ads. This AdWords script to find best performing ads will help you find the winning ads in your account. Run this script an pause the poor performing ads.