With 20% of conversions falling as a result of slow loading landing pages, Google has sought a solution to offer customers with a positive landing page experience. Introduced first for Google search results in the year 2016, AMP (Accelerated Mobile Page) was recently announced to soon be available for search text ads.
In the second series of SEM Insider Insight presented by Bing Ads, Frances Donegan-Ryan hosted the session with Aaron Levy where they discussed about paid search strategy that SEM professional can put to practice for mobile-first world. To listen to the podcast click here.
AdWords to soon allow ad extensions with call-only ads, Bing Ads introduced the countdown ad customizer for the upcoming holiday season, adding account level ad extension in Bing Ads to roll out the next week, guide to set up your Facebook Dynamic ads and more covered in this week’s recap of Weekly PPC News.
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here. Read more »
Last month, Brad Geddes, Co-founder, AdAlysis led a discussion with host Frances Donegan-Ryan during the podcast series presented by Bing Ads. The topic of discussion was understanding the importance of ad testing. To listen to the podcast click here.
