Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
AdWords will update how the structured snippets, callouts and sitelinks will be displayed, learn about using DSA campaign for your lead generation strategy, new features and reporting introduced by Facebook, revive your underperfroming PPC account with some useful strategies and more in this week’s PPC News recap.
The tracking template in Google Ads helps you track the source of the ad clicks. The template allows you to specify the URL parameters that give you information about the device, network. keyword etc. that drove the click.
PPC campaigns use a mix of keyword match types to leave no opportunity in tapping the right search query. But is it resulting in triggering the right ad at the right cost and delivering results.
