AdWords A/B testing or split testing helps test and evaluate your campaign with an alternate set of settings. This is possible with AdWords Experiments that lets advertisers make changes without altering the existing campaign.
Identifying your competitors and knowing how their ads are performing vis-à-vis yours can help you take strategic steps towards improving your competitiveness. Google Ads Auction Insights Report is the key to keep track of your competition.
Bing Ads updates desktop bid adjustments and announced in market, custom audience (pilot stage), learn about using AdWords Scripts, how the ad rank change (to be rolled out in coming months) is impacting bid estimates, learn about Facebook Lookalike audiences and more in this week’s PPC News recap.
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
[Update as on 18 October, 2019] – Target Outranking Share and Target Search Page Location bidding strategies have been discontinued from June, 2019.
