It might be a difficult decision to tweak an active campaign delivering a consistent performance. You do not wish to disrupt the current flow, yet have a set of changes that ‘could’ optimize the campaign performance. Campaign Drafts and Experiments or AdWords Experiments helps you to conduct split testing to test your changes while keeping the original campaign as it is.
During the Google Marketing Next, Google announced new productivity tools for advertisers, learn about what data is not captured in the paid and organic report, content network to discontinue in the US market as well and more in this week’s PPC News recap.
Your bids determines the amount you are willing to pay for a click on your ad, impression of your ad or conversions from your ad. Depending on what your business objective is and what you want your ads to do helps you decide where you should bid.
Target CPA bidding strategy lets you set your bid to drive more conversions from your campaign. Based on historical data of your conversions, Google Ads determines through its algorithm which click is a prospect and which not. Accordingly the bids are tweaked to show your ad for instances with higher probability to convert.
This Week’s PPC News captures the updates made by Google, where they announced new innovations for developers during their I/O session, new columns added for Quality Score reporting. Other articles include tips to make audience list more effective, Facebook features announced in 2017 so far and more.
