Target CPA bidding strategy lets you set your bid to drive more conversions from your campaign. Based on historical data of your conversions, Google Ads determines through its algorithm which click is a prospect and which not. Accordingly the bids are tweaked to show your ad for instances with higher probability to convert.
This Week’s PPC News captures the updates made by Google, where they announced new innovations for developers during their I/O session, new columns added for Quality Score reporting. Other articles include tips to make audience list more effective, Facebook features announced in 2017 so far and more.
In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window to identify search queries that may be irrelevant for your business.
In this Week’s PPC News learn about when Bing Ads is set to withdraw all support to Standard Text Ads, LinkedIn matched Audience, tracking AdWords Experiments Performance, beta AdWords Dashboard and more.
AdWords Experiments lets you configure and test changes that can be later applied to your original campaign. For a large account with multiple experiments, keeping a track of all experiments and their performance might be a tedious task. We have created a script to consolidate and track the performance of your experiments in your account.
