Building on the micro-moments is what Google’s focus point was during their keynote session last year. The prospect of mobile marketing was speculated to be humongous along with a recurring deterrent – How to measure mobile success?
The first month of the year and PPC space was filled with announcements, digital marketing findings for Q4 2016, best practices guide and other views from the experts around.
This week’s recap of the trending discussion, views, opinions around the PPC space. Here are the top and handpicked news from last week.
Merkle released the Q4 2016 Digital Marketing Report, covering some of the major findings in Paid Search, Organic, Social Media. We have picked some of the key highlights of the report in this post.
Here is the weekly recap of the top PPC posts from last week. Bing announced Ad Scheduling for ad extensions, graphs explaining why you should immediately switch to ETAs, auditing ad extensions, resolution for Google Shopping campaigns and new features to look forward in YouTube.
