The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
Read more »This week’s PPCChat session covered different topics that were on PPCers minds. Implement consent mode, Google Ads limiting country targeting exclusions last week and more topics were covered by host Julie F Bacchini during the discussion.
Read more »This week on PPCChat, the focus was on ‘Navigating Ever Advancing Automation in PPC.’ Host Julie F Bacchini was curious to hear from PPC professionals about their thoughts on automation, especially with the recent launch of new automated solutions by the Google Ads Developer Blog.
Read more »Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.
Read more »The digital landscape is constantly evolving, and pay-per-click (PPC) advertising is no exception. As we step into 2024, staying ahead of the curve requires embracing new trends and refining existing strategies. This guide empowers you to navigate the dynamic world of PPC and unlock its full potential.
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