In paid search advertising, the ability to measure the effectiveness of your campaigns is paramount. If you’re an Amazon seller using Google Ads to promote your products or store on Amazon, you’re likely no stranger to the challenge of tracking the performance of Google Ads and understanding its impact on your Amazon sales. Thankfully, there’s a game-changing solution at your fingertips – Amazon Attribution.
Read more »Here is the screencap of the entire session of this week’s PPCChat session which was hosted by Julie F Bacchini.
Read more »Dominating the ever-evolving Amazon marketplace requires constant adaptation and keen awareness of your competitors’ maneuvers. Understanding their strategies isn’t just about copying – it’s about uncovering your own blind spots and identifying areas for improvement. This allows you to strategically level up, close the gap, and fight for top rankings with greater confidence.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on changes in PPC testing in the last few years, how they approach testing and what they test most frequently – keyword or audience targeting, ad copy, images, etc
Read more »From the end of third-party cookies to navigating PMax strategies and client quries, host Julie F Bacchini tackled it all in this week’s PPCChat, providing expert insights and solutions.
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