Have you perhaps missed some of the prominent PPC updates shared in August? Here’s a concise rundown of the content that was gaining attention.
Read more »Handling clients is the biggest challenge for PPC experts. During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on red flag deal breakers, what they consider to be a red flag while interacting with a client, what traits can make a problem client and more.
Read more »Advertisers may use trademark terms as keywords or in the ad text on Google Ads. However, if using a trademark in an ad causes confusion or weakens its uniqueness, it may result in legal action for trademark infringement.
Read more »Segments in Google Ads are crucial for refining your advertising strategy. This granular data it provides empowers advertisers to make informed decisions, optimize targeting, and maximize ROI by tailoring your approach to various audience segments.
Read more »PPC experts are constantly adapting to changes in the platform. This week’s PPCChat session focused on how the economic conditions in the United States will affect Q4 PPC strategies, and whether any specific changes are expected on the platforms. Here is the screencap of the entire session which was hosted by Julie F Bacchini.
Read more »
