Karooya Blog Blog
Karooya Blog Blog

PPCChat | The Business of PPC | 25th July 2023

Posted July 26th, 2023 by Amita & filed under PPCChat.

How do PPC experts manage their business? Do they make agreements or contracts with clients for better understanding? What is the biggest challenge on the business side of PPC? These were some of the questions host Julie F Bacchini sought answers for during this week’s PPCChat discussion.

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SKAGs Unplugged: Revisiting Their Relevance in Today’s Context

Posted July 26th, 2023 by Kirti & filed under Google Ads Tips.

Single Keyword Ad Groups (SKAGs) have long been recognized as a powerful strategy in pay-per-click (PPC) advertising. It is a Google Ads bidding strategy that focuses on creating and managing individual ad groups for each keyword allowing advertisers to target their ads more precisely and improve their click-through rate (CTR).

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Karooya and White Label World Expo Frankfurt: Strengthening the Ideal Alliance for eCommerce Innovators

Posted July 21st, 2023 by Amita & filed under Amazon Ads.

We are thrilled to share that Karooya has extended its partnership with White Label World Expo Frankfurt, Europe’s foremost and highly influential event where you can network with dedicated white-label professionals, online sellers and suppliers.

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PPCChat | The Future of PPC Chat | 18th July 2023

Posted July 19th, 2023 by Amita & filed under PPCChat.

Greetings readers! PPCChat discussion on Twitter is a popular one and mainly focuses on the changes and concerns related to PPC industry. This week’s session was hosted by Julie F Bacchini who sought views on the value gained out of PPCChat discussions, any thoughts or feedback about PPCChat and its future and more.

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PPCChat | Adventures in Conversion Tracking in 2023 | 11th July 2023

Posted July 12th, 2023 by Amita & filed under PPCChat.

This week’s PPCChat session, hosted by Julie F Bacchini, covered a wide range of questions related to conversion tracking. Participants discussed the different types of conversion actions that can be tracked in PPC campaigns, different methods for tracking conversions, and the challenges that can arise with conversion tracking.

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