Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.
Read more »Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.
Read more »Once your campaign is up and running, the ongoing learning will require you to make changes to your campaign settings. Making a few modifications may not be a huge concern, but making a lot of changes could take up a lot of your time.
Read more »Greetings Happy Readers! During this week’s PPCChat session, host Julie F Bacchini & PPCers discussed the platforms on which experts are advertising for their B2B clients, what is working well, and what are experts’ biggest frustrations in B2B PPC. Here is a screencap of the entire discussion.
Read more »Greetings, dear readers! Here’s another round of top PPC news to keep you informed about the industry’s most recent developments and improvements. This month, Google Marketing Live offered YouTube Shorts, Performance Max improvements, Multisearch, Visual Shopping Ads, and many other features to help us drive better results. We’ve assembled a list of these and other announcements in this article.
Read more »
