Karooya Blog Blog
Karooya Blog Blog

Are You Using the Right Negative Keyword Match Types in Google Ads?

Posted January 28th, 2022 by Amita & filed under Google Ads Tips, Negative Keywords.

Negative keyword match types are important in determining how closely a keyword must match the user’s search intent in order for your ad to be seen or blocked.

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PPCChat | Digital Advertising & Privacy – Can They Coexist? | 25th January 2022

Posted January 26th, 2022 by Amita & filed under PPCChat.

Greetings Happy Readers! In this week’s PPCChat session, host Julie F Bacchini discussed experts concerns about user privacy, their views on users’ privacy as a marketer, any plans to take active steps with regard to data privacy and more. Here is the screencap of this week’s philosophical discussion.

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Google Ads Benchmark Report by Tinuiti | Q4 2021 | Key Highlights

Posted January 25th, 2022 by Amita & filed under Google Ads Tips.

Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q4, 2021. Here are some of the study’s significant conclusions, which were based on anonymized performance data from Google programmes.

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How To Remove Negative Keywords in Bulk From Your Google Ads Account

Posted January 22nd, 2022 by Kirti & filed under Google Ads Tips.

Have you cluttered your account with too many negative keywords? Do you want to start afresh and add negative keywords in the right way?

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PPCChat | What to Expect from Google Ads in 2022 | 18th January 2022

Posted January 19th, 2022 by Amita & filed under PPCChat.

This week’s PPCChat session was inspired by the Google Ads Expert Series “Welcome to 2022” presentation. Host Julie F Bacchini sought PPCers reactions about this presentation, what are their thoughts about having only 1 RSA per ad group, opinion about enhanced conversion and more.

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