Greetings Happy Readers! In this week’s PPCChat session, host Julie F Bacchini discussed experts concerns about user privacy, their views on users’ privacy as a marketer, any plans to take active steps with regard to data privacy and more. Here is the screencap of this week’s philosophical discussion.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q4, 2021. Here are some of the study’s significant conclusions, which were based on anonymized performance data from Google programmes.
Read more »Have you cluttered your account with too many negative keywords? Do you want to start afresh and add negative keywords in the right way?
Read more »This week’s PPCChat session was inspired by the Google Ads Expert Series “Welcome to 2022” presentation. Host Julie F Bacchini sought PPCers reactions about this presentation, what are their thoughts about having only 1 RSA per ad group, opinion about enhanced conversion and more.
Read more »Negative Keywords help you save on your ad spend by only showing your ads to those who are interested in them. It helps you boost your PPC strategy and achieve more conversions by driving dependable traffic.
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