Welcome to the PPC News edition for the month of August 2021. This month, we had many announcements from Google which include Conversion value rules for smart bidding, Ad targeting based on gender or interest of people under 18 & more. We have summarized these announcements and many more in this post.
Read more »Hello happy readers and welcome to another episode of PPCChat screencap. In this week’s session, host Julie F Bacchini and co-host Kirk Williams sought experts’ views on the PPC pricing model used by them, do they charge for account audits and reviews, what are the pros and cons of monthly billing, and more.
Read more »Early this year, Google launched Data Exclusion, to help advertisers filter inaccurate data (broken conversion tag or other factors). Excluding such data will prevent any unwanted changes from affecting Smart Bidding.
Read more »Welcome happy readers! This week’s PPCChat session was addressed by Julie F Bacchini & team Tinuiti. The discussion was focused on the common mistakes we need to avoid while advertising on Amazon, what challenges experts are facing, what is frustrating about the platform, and more.
Read more »Ad strength is a unique way to identify the potential of your Responsive Search Ads. So what are you doing with the recommendations to improve your ad’s relevancy? We discuss what RSA ad strength means and what you should do about it.
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