We all can admit that at some point in life we have struggled with Impostor Syndrome and PPCers are no different. In this week’s session, Julie F Bacchini tries to find out how impostor syndrome is affecting experts, how do they cope, have they found any resources that are helpful in combating this, and more.
Read more »Missed out on the important announcements & updates from major PPC platforms? Here is a quick recap of what was trending in the month of January. Google’s data exclusions to prevent smart bidding from technical issues, Filter Link Extension to quickly navigate to key products and offerings, Building a privacy-first future, and more.
Read more »Keywords often help us to get the desired position on search results, however, there are certain keywords that advertisers at times overlook, those are branded keywords.
Read more »Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.
Read more »In this week’s discussion, host Julie F Bacchini attempted to find out experts’ feelings about advertising on Facebook, how Facebook advertising can impact their accounts in the year 2021, have they found any viable alternatives to Facebook, and more.
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