The year began with PPC posts about what the plan for the year should be like. As the month progressed, the PPC domain was flooded with articles guiding to help business make this year successful for their PPC campaigns. We have collated some handpicked articles from the January month that discuss the same and will be food for thought for beginners as well as PPC experts.
1. How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
Amit Singhal, Google’s senior VP sharing his view with Danny Sullivan on how his life has transformed to ‘all-mobile’. Here’s one of the quotes from his chat:
I realized… that on mobile devices, I wanted to act more.
2. Introducing the AdWords App for iOS
After helping customers save $3 million on their annual ad spend using Karooya’s Negative Keyword Tool, Karooya now offers Negative Keywords Tool for Bing as well. Learn the details here.
4. 11 Things To Do Now To Keep Your AdWords Healthy In 2016
Frederick Vallaeys shares the top 11 trends that will keep you going this year. Also shared are the actions you must immediately take to make sure you are making the most out of the trends.
5. Search Stays Strong as Mobile Accounts for Most Clicks
Mobile will witness an increase in budget in 2016, according to the findings disclosed in this post and research claim that this year marketers will be spending more in search. Learn more about the same with the help of data shared by Kenshoo and Ad Media Partners.
9. Is Your Account Leaking Money? The Importance Of Query Mapping
‘If you don’t partake in query mapping, your account could be wasting money’ says Amy Bishop. By query mapping she means filtering through search queries to see which keywords are being paired and using negative keywords to ensure appropriate search query matching.
10. How This Entrepreneur Super Charged Web Traffic with PPC Campaigns
Brian Hughes shares the success story of how Oleg Calugher, co-founder of MyUKMailbox,grew the business with targeted specific keywords. Read about their top PPC tricks and how startup businesses can benefit from them.
Columnist Matt Lawson conducted a study on the importance of broad match in covering the long tail search queries. Here are some interesting findings that suggests using broad match smartly helps drive long tail conversions.
7. Our Client Tried Bing Ads & Earned $461,159 in Revenue
Here are some facts that will make you want to get started with Bing Ads immediately. Author Audrey Bloemer shares that
Read this post to know more why you would benefit from Bing Ads.
8. 3 Easy Wins for PPC in 2016
Erin Sagin advises on following the three tips discussed in this post for a winning PPC strategy. Have you implemented this yet? If you haven’t then this post shares the pros of doing so.