October saw a bunch of announcements made by Bing Ads and AdWords to make the upcoming holiday season more profitable for advertisers. The top ones include Bing Ads launching ETAs globally, AdWords soon aunching the distance and location reporting to determine store visits, Using AdWords app to stay in touch with your operational campaigns and more such news covered in October’s Top PPC Posts.
Here are the top PPC posts for the month of November.
Good News! Expanded Text Ads has arrived just in time. Bing Ads recently launched Expanded Text Ads globally ahead of the holiday season. Details in this post.
Here is a look at a new extension Google has been testing where advertisers can highlight their promotional offers. In testing mode right now, promotion extensions were even observed on mobile ads as shared by Ginny Marvin.
Google announced a change in price extensions, where it wil be displayed as swipeable cards making it simpler for users to draw comparisons while making a purchase decision. Details in this post.
76% of people searching on their smartphones visit the business store directly. Knowing so, Google will soon be launching distance and location reports to determine where your store visits are directed from.
AdWords introduced a new Goals website to help advertisers establish their marketing objectives and shows which ads can help them meet those goals. Learn more.
From Jan 2017, Display ads will be able to serve ads even if the targeting criteria isn’t specified at the ad group level. Instead it will target the display network settings at campaign-level.
Stay on top of your AdWords campaign by making full use of the AdWords app. Here are some interesting tips for this holiday season straight from the horse’s mouth.
Abby Woodcock explores how the new message extension can be set up, what objective these extension meets and what features it misses out on.
Bing Ads has been testing the much talked about ‘Native Ads’. Danny Goodwin takes you through what it is, where will it appear, how to create a native ad, how much does it cost and other important aspects about it.