PPC experts share their view point and experience of newly launched features or strategies that they adopted in these PPC discussion held throughout the year. Here are the top ppc discussions handpicked for your intervention. Learn from these discussions and explore the opportunities as revealed in all these chats.
Experts share their experience and opinions of Gmail Sponsored Promotions, discussing the features on must definitely use, how it helps in other paid search campaigns, how to measure success through GSP and how Google plans to continue Gmail as an ad space.
Streamcap of this live chat focuses on eCommerce PPC accounts, the tried and tested eCommerce strategies that marketers could adopt such as remarketing lists, shopping campaigns, dynamic search ads and things an eCommerce PPCer must know. Check out experts talk about these in detail.
Managing PPC accounts, whether client’s or self-business, requires marketers to give proper attention these PPC accounts need. Expert PPCers advice on how organize and prioritize your PPC efforts while managing the workflow withing the team and the processes.
4. Pay-Per-Click Pricing Models
Here are some of the questions that agencies might have regarding the pricing model they should follow and which model should be avoided at all times. Also, experts tell you how to handle deliverable commitments made to clients.
5. Pay-Per-Click Account Segmentation
Understanding when and how to create easy segmentation might help you manage your account and campaigns effectively. Here expert PPCers share their opinions on granular segmentation of PPC accounts basis keywords, the taxonomies for easy segmention, breaking out campaigns basis location targeting and more. Learn about this discussion and get going with proper segmentation.
PPC experts share their experience of failed PPC strategies, features that have not worked as expected, the PPC practice shunned by all but worked out for them, PPC lessons learnt that will stay with them throughout. Know about all this in this discussion.
7. Paid Search “Best Practices”
What are the best practices in PPC domain, experience by the PPC experts? What are those PPC practices considered best but had less impact? This transcribed streamcap shares the experience and opinions of PPCers on PPC best practices.
If you haven’t yet explored the new ‘Customer Match’ feature, here are questions answered on why customer match should be used, the customer match audience created, problems faced while implementing customer match and more customer match queries tackled in this discussion.
Understand about ad extensions, the effect of structured snippet extensions, where ad extensions should be implemented, the extensions not worth trying, whether Bing ad extensions will have an impact, the number of extensions used as part of your strategy . Learn about the usage of ad extensions in the ppcchat discussion.
This discussion shares the strategies that marketers adopted this holiday season and how to make sure you end up capturing relevant traffic in the peak season. Learn about the tried and tested strategies that you could put to use for the holiday season.
Related Articles:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.