Google announces the redesigning process of AdWords interface, impact of removal of right rail ads on travel keywords, data that shows the bidding trends post the SERP changes, whether PPC works for SMBs or not. All this and more interesting announcement and news vetted for you in this week’s PPC news recap.
Here’s a look at the top news:
1. Google is completely redesigning AdWords: Offers first peek
Following the announcement made by Google on major redesigning process, Ginny Marvin gets into the depth of it and discusses the proposed changes with Paul Feng (AdWords Product Management Director).
2. Clickthrough Rates Increase 10% for Travel Keywords in Paid Search’s Post-Right Rail Era
Jim Leichenko discusses how the removal rail ads have impacted the performance of travel keywords in this post. While CPC appeared to rise at an average of 5.21%, the CTR was observed to increase by 10.07% across the keywords surveyed. More insights in this post.
3. Does PPC Work For All Businesses?
With reference to the questions asked around whether PPC works for all businesses, large scale or small and medium sized businesses. Melissa Mackey attends to this question and shares insight from her experience.
4. Top 10 PPC Posts from Q1 2016
Did you miss out on the trending PPC news of the first quarter? Here’s a recap of the top 10 announcement and news in the PPC space. Revisit the articles to stay-on-top of the news that occupied the PPC domain.
5. Rev up the car shopping experience with Automotive ads
In order to be present at customer’s micro-moments, Google recently launched their Mobile Automotive ads which provides new mobile ad formats to automobile advertisers, presently in the US.
6. First-page minimum bids continue to rise in wake of Google desktop SERP changes
Since the major announcement of the way desktop SERP results was updated, there were speculations that it will significantly affect businesses. Andy Taylor discusses the bidding trends observed post the change. Here’s more about it.
7. From waste to win: watch how a simple change affects AdWords performance
Wasting your ad spend is the last thing you would wish to do. Here’s Jacob Baadsgaard explaining how you control wasted ad spend and improve your account performance. Plus, learn how to analyze your account data to access your AdWords budget’s potential.
8. How a Great Testing Strategy Increased ROI By 88%
Jacob Baadsgaard discusses how a planned testing strategy you can gradually build your account to achieve the conversion you aim for. Here is more insight on how you can go about setting a great testing strategy.
9. Paid Search Can Work for SMBs – Even the Little Guys!
Here’s another take on Matthew Umbro’s article on ‘Why SMBs Should Not Run AdWords Accounts‘, where the author shares his opinion on how it can work for even small businesses if done correctly. Learn more about it here.
10. 5 Tricks to Create Super Bowl Caliber PPC Ads
Erin Sagin shares 5 fool proof ways to create creative ads that connect with your target audience instantly. Yes, data and statistics are important, but so are ad creatives. Learn the tactics in this post.
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