Weekly PPC News – Big Difference Between Bing & AdWords BMM Match Type

Make use of visual reports for data mining, whether using search partner network affects your campaign positively, how remarketing should be effectively optimized, how bing ad extensions can be used to optimize your ads, if copying BMM campaigns from AdWords to Bing will result in query matching? Get answers to all these questions in the articles listed below.

This week’s PPC news collated for your intervention:

1. 4 Remarketing Strategy Ideas To Maximise Impact and Minimise Annoyance

Know the key to a successful remarketing strategy and reach out to potential customer convincingly. Alan Mitchell shares the remarketing style to help with some ideas and inspiration for your remarketing ads.

2. Google Search Partner Network: Friend Or Foe?

Did you know search partner conversion rate is higher than that of Google.com (Q4 2015)? Columnist Andy Taylor discusses this and the other predominant question of whether businesses should include search partner or not for driving PPC traffic.

3. Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of

Are you copying your AdWords BMM campaigns to Bing, assuming a similar query matching? Here’s a post by Andy Taylor that shares the major difference BMM match type has in AdWords and Bing.

4. 10 Visual AdWords Reports You Should Be Using

Want to review your PPC account effectively? Here are some of the visual reports in AdWords Editor that you can use to hep you visualize your data and determine the opportunities in your account. James Katsanevas shares snapshots of the reports that can be of use.

5. How to Use AdWords Search Partners Data to Improve Your Campaigns

Included ‘Search Partners’ for your campaign, but don’t yet know how it will impact you campaign and as a result the return on investment? Read this post by Tom Whitley to know about search partners and how to manage them?

6. Seven questions to answer before launching your PPC campaign

Thinking of PPC as the next step for your business? Here are a couple of questions that you must ask yourself before you commence with PPC advertising.

7. PPC Account Setup

Here’s a different take on Kirk Williams post on ‘PPC account set up for PPC clients‘. The author here shares his views on following some principles for account set up and how to turn that into a process.

8. Cheat Sheet: Bing Ad Extensions

Advertisers are always on the pursuit to optimize their ads. For campaigns being run in Bing, Erin Sagin gives a rundown of the extensions available to choose from.