Weekly PPC News – Google’s Update to Keyword Planner, Apple Extends Search Ads Support to 46 More Countries and more

Welcome to this week’s PPC news recap! Analyzing the impact of multi brand shared keywords, Understand customers need with Bing Ads Custom Audience feature, A brief understanding on Instagram’s In-App Check out and more.

Reach the Right Audience by Mastering Targeting on LinkedIn. This Guide Can Help Light shed by Steve Kearns on the latest guide, “how to reach the right audience on Linkedin”.

Analyzing the Impact of Multi-Brand Shared Keywords How shared keywords can impact your multiple accounts for multiple brands, Rachel Law gives us insight in this article.

Custom Audiences: Target customers with your own data What is Custom Audiences and how as an advertiser, you can get benefit out of this, Nan Li helps us to understand the same in this write-up.

How to Create Personalized Campaigns with LinkedIn Dynamic Ads Learn about Linkedin’s own version of Dynamic Ads from Ana Gotter in this article.

Google Rolls Out Updates to Keyword Planner  Follow along with Andrea Taylor as she helps to know latest changes made to keyword planner by Google.

Adobe, Microsoft, and LinkedIn Join Forces to Accelerate Account-Based Marketing LinkedIn, Adobe and Microsoft come together to speed-up Account-Based marketing. Get more insight from Jannifer Weedn in this article.

Amazon Curbs Advertising on Unprofitable Products, Highlights Key Differences with Google Amazon is trying to dismiss unproductive ads in sponsored listing.How? Andy Taylor gives us an insight here.

Apple extends Search Ads support to 46 more countries Take a journey with George Nguyen to know Apple’s step to reach out to 46 untouched countries for Search Ads support.

Google Ads Editor version 1.0 Get a brief insight on Google Ads Editor version 1.0 here.

A Better Way to Learn About Ads on Facebook With this announcement regarding Improved Ads Library, Facebook is trying to give more information about the ads and making advertising more transparent.

What In-App Check Out in Instagram Means for Your Paid Media Campaigns A brief article by Matt Freter which shed light on In-App Check Out in Instagram and its importance for Paid Campaigns.

Related Links:

• Using The New Product Targeting in Amazon Ads
• Using Match Type Campaign Strategy for Amazon Ads
• Removal of Google’s Average Position – What The PPC experts Have To Say