Google introduced new features in AdWords app and Display Campaigns, along with the announcement of Reports Editor, to be launched few months down the line. Other informative articles discuss how to improve CTR, highlights of the AMA session with Brad Geddes, why you should bid on brand terms and PPC mistakes to avoid making.
All this and more in this new edition of Weekly PPC News:
1. How to Make Paid Search Decisions that Won’t Sabotage Your Success
It is common to make known mistakes in PPC and it is even more common to make unknown mistakes. But inexperience or limited knowledge doesn’t mean you can’t develop strong understanding. Amy Hebdon, discusses all key things a PPC newbie or wannabe or a decision maker should make a note of. Avoid bad decisions and adopt practices that don’t sabotage your PPC success. Read more in this post.
2. Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
Whether to bid on brands or not, is a highly debatable topic. With data to back up the claim, Jacob Brown, suggests bidding on brand term. As being low on risk and high on rewards, brand terms are sure-shot winners. To be on top of search results when user searches for your brand, you need to claim your brand. Read this post to know more and decide for yourself.
3. 5 Common PPC Mistakes You May Be Making
Mistakes and PPC go hand-in-hand. But when it affects the performance and ROI you definitely want to mend things. The author discusses some of the common mistakes PPCers make and how it can be rectified with effect. So, if you are lamenting on your AdWords account performance, it’s time to revisit and make some changes. Check out this post for more details.
4. Brad Geddes Q&A session on reddit
Brad Geddes, author of Advanced Google AdWords had his first ‘Ask Me Anything’ session last week. The session saw questions pouring from PPC experts and newbies. You can read this article on 5 Things to Learn from Brad Geddes AMA for some of the suggestions given by him.
5. An easier way to create Display campaigns
With Google launching a newer version of Display Campaigns, marketers can select the right settings to meet their marketing objective. It has become simpler for advertisers to build keyword lists for their campaign. With refined options available the needs of marketers, big or small, is designed to be met easily.
6. View and analyze your data instantly with the new Report Editor
Google announced launching Report Editor in few months from now. With this new tool you can review all data that can help make decisions for your business. So, if you see a ‘Reports’ tab in your account over the next few months, don’t be surprised! Wait for this new tool to easily segment and filter your data for expert insights.
7. The Minimum Quality Score That Can Save You Money In AdWords
Columnist Frederick Vallaeys shares analysis of a study his team conducted on the correlation between quality score and first page bids.His findings suggest that CPC impact is higher for QS 6 or higher in comparison to QS 5 or lower. This and many more findings unraveled in this post. He also, details out the parameters considered and how the conclusion was drawn.
8. PPC Checklist: 5 Things to Do After a Site Redesign
While transitioning into a new look, websites do consider SEO migration aspects. In addition, PPC is another significant element that needs to be kept in mind during the revamp process. This post encapsulates all those key things to make a note of while redesigning your website. Read this post to know more.
9. 13 Powerful Ways to Increase Your AdWords CTR
The author, Nadesha Thomas understanding the importance of CTR in AdWords, discusses how you can improve this metric. A higher CTR makes your ad highly relevant, hence increasing chances to get potential leads and in turn generates high return. Read this useful post for all that you need to do in order to improve your CTR.
10. Introducing billing, column and performance table updates in the AdWords app
Following up to the launch in March this year, Google has made suggested changes in the AdWords app. Features such as new billing column, update in the performance table and additional columns have been added. If you are on the move and want to access your AdWords account, go ahead and download this app. It is getting better day-by-day.
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