Posted by & filed under PPC Roundup.

This week’s PPC News recaps the top posts from last week. Google to sunset call-to-action overlay in video ads with an ad extension, now ‘pay for conversions’ in your display campaign, Amazon Ads introduces ‘Amazon Portfolio’ to help track the spend and more.

 

New Amazon Portfolio Feature For Sponsored Products & Sponsored Brands – Tara Johnson shares details about the new feature ‘Amazon Portfolio’ added to help advertisers track their pend on Sponsored Products and Brands.

 

New call-to-action extension available for video ads – Come January 2019, and Google is all set to drop the ‘Call-to-action’ overlay in YouTube and will be replaced with a call-to-action ad extension which can be set up in the TrueView in-stream campaigns.

call to action ad extension in instream video ads

 

Top AdWords (now Google Ads) Announcements from 2018 – Recap of the top updates and announcements made by Google Ads this year. Don’t miss it!

 

Facebook Attribution: Reviewing the Tool’s Pros and Cons – Find how your ads perform across all platforms with the help of the new attribution tool from Facebook. Learn about how to use it optimally and weighing its pros and cons, as shared by Vernon Johnson .

 

Introducing pay for conversions in Display campaigns – Now advertisers can chooses to ‘pay for conversions’ instead of clicks in their Display Campaigns. Available when using, Target CPA< this option is ready to get started with.

pay for conversions google ads display campaign

 

10 Facebook Ads Mistakes You Never Have to Make Again – With 94% of marketers using Facebook advertising, are they using the platform effectively? Pamella Neely discusses fixing the mistakes commonly made on Facebook to make your ad campaign effective.

 

A Bing Ads Script for Maintaining Monthly Account Budgets – Bing Ads recently announced scripts in beta for advertisers. With this opportunity in sight, Frederick Vallaeys shares a handy script to helps advertisers maintain a monthly target budget.

 

GOOGLE ADS EDITOR’S BEST KEPT SECRET FOR PRESENTING CAMPAIGNS TO YOUR CLIENT – This simple trick can save time and help you effectively present the google ads campaign information to your client. Tim Moorhead shares easy-to-go shareable format to make an impact.

 

Responsive Search Ads: What We’ve Seen So Far – Here is a look at how RSA have ended up performing for 3 different PPC account, with data that gives weight to the findings.

 

Ad Extensions: To Automate or Not to Automate? – Know about all ad extension options available with Google Ads, whether they are automated by Google and if its worth taking up.

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