This Week’s PPC News recap shares insight on the new launched feature ‘Customer Match’ for shopping, how you can analyse your ppc lead data, google testing new features on PLAs, how to go dynamic with your AdWords campaign and more.
Here are the highlights from the PPC domain :
1. New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
Ginny Marvin shares the two new variations spotted in the product display ads. A ‘special offer’ filter and linking of PLAs to google shopping landing page are the diverse functions. More int this post.
3. The right way to get dynamic with Google AdWords
Todd Saunders shares the dynamic ad varieties and how you could put it to use in your AdWords campaign. Learn about going dynamic to drive relevant clicks and generate sales leads.
4. Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
In a discussion, during SMX Advanced, Sundeep Jain from Google shared his insights on Expanded Text Ads, the transition to green ad label, what advertisers must work on ahead of holidays and more. Ginny Marvin shares the details in this post.
5. Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
Ginny Marvinshares the keynote discussion with Lynne Kjolso during the SMX Advanced. She talks about how Bing Ads is evolving for mobile, the recent LinkedIn acquisition, expanded text ads in Bing and more.
6. No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR
How has Google’s changing the ad label impacted the ad click through rates? Andy Taylor analyzes on what actually happened on the search engine advertising front, in this post.
Google recently launched ‘Customer Match’ for shopping campaigns, that will help advertisers increase their product’s visibility to high valued customers, previous shoppers, subscribers etc. Know more in this announcement by Google.
2. How to Analyze Your PPC Lead Data (With 15 Mini Case Studies)
Want to optimize your lead received form your PPC campaign? Here are 15 different ways through which you can analyze your PPC lead data. Keegan Brown discusses the case studies that can help you segment your PPC lead data.