Posted by & filed under PPC Roundup.

Welcome to this week’s PPC News recap! 8 tips for more effective video ads, Investigating Google Ads Disapprovals with Policy Manager, Changes to text and aspect ratios on Mobile New Feed, Google Ads script to automate the process of tracking ROAS for e-commerce brands and more.

 

Introducing new audiences for Search – With regards to ads, people expect to get information relevant to them. Google’s new in-market and detailed demographic audiences help to reach the right customer in a privacy safe way. Get an insight here.

 

Quora Ads and AdStage Partnership – Quora’s Partnership with AdStage will help advertisers to view, analyze, and act on their paid advertising data across a variety of platforms. Learn more here.

 

Introducing LinkedIn Video Ad Creation Through Scope by 4C – As video has become the performance marketing medium, learn here LinkedIn’s announcement of video ads being available through Scope by 4C to reach highly engaged business audience.

 

Investigating Google Ads Disapprovals with Policy Manager – Policy Manager section in Google Ads has made reviewing disapprovals a bit easier. Timothy Jensen sheds light on how to access policy manager, in this brief article.

 

8 Tips for More Effective Video Ads – As video advertising growing in popularity, Pauline Jakober helps us to know 8 effective ways to use video as a marketing tool.

 

Entice Your Target Audience with Custom Engagement Ads: Here’s How – Google’s Display Network’s engagement ads can help customers to get engaged with ads. In this article, Joe Martinez helps us to know more about this display ad type.

 

Changes to text and aspect ratios on Mobile New Feed – Take a sneak peak to know about Facebook’s announcement regarding mobile news feed ads.

Facebook mobile news feed ad changes

 

RSAs vs. ETAs: Stop Comparing CTR – An informative article explaining the difference between RSA and ETA with regards to campaign performance.

 

E-commerce brands: Track spend efficiency with this Google Ads Script – A Google Ads script by Wesley Parker to automate the process of tracking ROAS for e-commerce brands.

 

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