Google announced improvements in automated bidding and announced the launch of Smart Goals to optimize visits in AdWords. Understand about customer match, the techniques to improve your ROI, boosting sales during Christmas season and exploring the advantages of conversion reporting column. All these articles and more covered in this week’s PPC News.
1. Use Smart Goals, powered by Google Analytics, to optimize in AdWords
For business that do not measure conversions AdWords has announced Smart Goals, that lets you identify quality visits to your site and further optimize those visits with the help of AdWords.
2. 5 Mobile PPC Techniques Veterans Use to Win
Dusty Vegas discusses the techniques to master in the mobile PPC space and how marketers must understand the mobile bidding process, which can push you ahead from your competitors.
3. Get deeper insight into your automated bidding performance
AdWords has made some improvements into the automated bidding reporting so that marketers can easily track performance and gain transparency into your bidding.
4. The Ultimate Guide to Finding Opportunities in Adwords
Learn how to optimize your campaigns and identify opportunities within your PPC campaigns. David Chapman discusses this and the AdWords reports that help identify actionable items. Learn more in this post.
5. Can Google AdWords Customer Match Take Your PPC to the Next Level?
Here are experts from the discussion on how AdWords customers can use the new customer match feature and why it’s better for marketers to use niche audiences. Hear this podcast for more details.
6. 15 Real Time Ways to Improve Your AdWords ROI
Here are some real time tips that you can implement to increase you or your client’s online sales or any other conversion defined by the business.
7. Six Steps To AdWords Conversion Tracking Bliss
The conversions column in AdWords reporting has a lot of features that a marketer can take advantage from. Columnist Matt Lawson, explore the evolution and covers all that a marketer would want to know.
8. RLSA Vs. Customer Match In AdWords: Similar But Different
Columnist Andy Taylor explores important commonalities and differences between RLSA and customer match lists to help you determine how each might contribute in your paid search campaigns.
9. How To Boost Your Christmas Sales With AdWords Campaign in 2015
Promote your business during this Christmas season with Google AdWords. Grow your business and achieve more results as this is the best time to make your brand visible to customers online.
10. Persuading User Perceptions: How to Increase PPC Ad Clicks
Increase PPC campaign clicks marketers must try to treat their customers as dynamic individuals, target their existing needs and desire, present them with an emotionally charged solution.
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