It’s been 2 years since AdWords removed the option to exclude close variants from exact and phrase match keywords. But, there are many accounts out there which continue to have close variants as separate keywords in their accounts. At best, having close variant duplicate keywords in the account is harmless. You continue to get the… Read more »
Monthly Archives: September 2016
Aug 2016 – Top PPC Posts
The previous month Google rolled out the Expanded Text Ads format to all advertisers and this month Bing Ads has made pilot access for Expanded Text Ads available on request. The new ad format is surely the talk of the town and PPC experts have been sharing their best practices and recommendations to master it.
