Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Microsoft announced its partnership with Yahoo and AOL and improved its prospects of connecting with a larger spectrum of audience. This and more of such updates covered in this month’s recap of top PPC news.
Microsoft and Verizon Media strengthen search partnership – Through this expanded partnership search advertisers are promised of reaching a wider audience across the Bing Ads, Yahoo and AOL Network.
Introducing Interest Targeting – With Interest targeting, advertisers can now target their ads to members based on their professional interests, the content they share and engage with on LinkedIn’s platform.
Apple Search Ads: 11 Things You Need To Know – Tried your hands on Apple Search Ads? Here are the things that you need to know about it, whether they are worth trying or not, and how to effectively use them for results.
Google Adds Call-to-action Extensions for YouTube Ads – Greg Swan shares more insight about the newly released CTA extension for Amazon Ads and some recent performance data.
Amazon Announces 3 New Sponsored Products Bid Optimization Features – To help improve performance of Sponsored Product Ads, Amazon announced the launch of three new bidding features. Tara Johnsonshares more light on this update.
Expanding advertiser access to 15-second non-skippable video ads – Now the 15-second ads have been extended to Google Ads and Display & Video 360, which was earlier reserved to only YouTube.
[NEW PRODUCT] Archive Your Search Terms Data for Amazon Ads – -With Karooya’s new archival feature, advertisers will now be able to access all the search terms data (currently available for previous 60 days). All the search terms data along with the performance metrics like impressions, clicks, sales, etc.
Easily manage Dynamic Search Ads campaigns with page feeds – Save time in managing your DSA campaigns with the new Page Feeds, all set to be rolled out in the coming few weeks.
Help influence and understand how your products appear on Google – – Google introduces new ways to show quality content to shoppers along with thorough improved GMC analytics to understand how customers are interacting with your business.
[NEW Product] Ad Performance Report Now Shows Ad Groups With Missing Expanded Text Ads’ – We recently made some changes to the report considering the launch of the new 3 headline Expanded Text Ads. It not includes highlighting ad groups with missing 3 headline ETAs and compares performance of 2 headline ETAs with 3 headline ETAs
Related Links:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.