In the last PPCChat session, PPCers discussed their wish list for the PPC platforms. This week’s discussion revolved around their prospect for PPC in 2021, their concerns, are they planning any new projects or initiatives for this year, and more. Hosted by Julie F Bacchini, here is the screencap of the session.
Posts By: Amita
Top Announcements From Microsoft & Amazon Advertising In 2020
Throughout the year 2020, Microsoft and Amazon advertising have worked hard to improve their platforms with new features and updates to give an enhanced experience to his customers. We have collected some of the important updates from these platforms and put them in writing in this blog post.
Important Google Ads Announcements in 2020
As we are entering into 2021, Google Ads determines to provide better services for consumers and advertisers. In this blog post, we have penned down top Google Ads updates and announcements which were in news in 2020.
The Changing Face Of PPC In 2020
The year 2020 has been quite thrilling for advertisers. Many posts have been written around PPC & Covid-19 Pandemic, how Google Ads search term announcement has affected marketers, and how machine learning can benefit advertisers now and in the year 2021. We have handpicked some of the top posts in the PPC space and penned… Read more »
PPCChat | Landing Pages & CRO For PPC | 8th December 2020
Guest host Simon Mathonnet from Unbounce sought PPCers views on the techniques or tools they are using for optimization apart from A/B tests, what factors do they take into account while optimizing, what types of campaigns do they generally use landing pages for, and more.
