This week’s PPCChat session was hosted by Julie F Bacchini where she sought experts’ views on plateaus in performance, what are some things PPCers can try in that dreaded plateau phase, any theories about what causes plateaus and more.
Posts By: Amita
Monthly Roundup | Top PPC News | January 2020
Missed out on top PPC posts published in the month of January 2020? Here is a quick recap. Merkle’s Digital Marketing Report for Q4 2019, An extension for Microsoft Search in Bing, Ad Manager API will be sunset on 28th February 2020, Parallel tracking for Video campaigns is mandatory from March 31, 2020, Helpful migration tips for Expanded Text… Read more »
Merkle | Q4 2019 Digital Marketing Report | Key Highlights
Merkel recently released its Digital Marketing Report for Q4 2019. We have penned down some of the key findings from the report in this post.
PPCChat | Acquisition vs. Retention in PPC | 28th January 2020
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the rough split between acquisition and retention, the biggest issue encountered when running acquisition & retention campaigns, favorite strategy or tactic for retention goaled campaigns and more.
Weekly PPC News-Google Ads Collaboration with Zapier,Microsoft Search in Bing Through Office 365 ProPlus and more
Welcome to this week’s PPC News recap! Helpful migration tips for Expanded Text Ads and final URLs, 6 Strategies for Click-Worthy Instagram Carousel Ads, A Google Ads script to stop paying for clicks when you’ve hit conversion capacity, Five ways to advance your campaigns using video content and more.
