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Here is a recap of this week’s PPC News edition! Quarter 3 report from Merkle, Tips for creating Brand awareness, A widespread bug that impacted Facebook campaigns by temporary disapproving ads, Quick tips for using preview mode in Google Tag Manager and more.

Highlight deals with Promotion Extensions – Microsoft Advertising has announced Promotion Extensions to all the advertisers in the USA which will allow them to highlight a special offer or a special deal in the text ad.  Haily De La Cruz, Joseph Damiani & Crystal Zheng shed more light on the same.

Microsoft Advertising Promotion Extensions

4 Quick Tips for Using the New Preview Mode in Google Tag ManageTim Jensen shares four simple steps to start using the updated preview mode in the Google Tag Manager.

Preview mode in Google Tag Manage

Holiday Marketing on Instagram: 6 Tips for Marketers – If you wish to generate more sales in this holiday season using Instagram, Val Razo is providing us 6 easy tips for holiday marketing.

Mixed campaigns, keyword planner: Key product updates for November – During this holiday season, advertisers are looking for the efficiencies to manage their campaigns and keywords. Get insight into some key product updates here.

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday – A widespread bug that impacted Facebook campaigns by temporary disapproving ads and accounts being disabled. Ginny Marvin digs into the same here.

Tips for Creating Strong Brand Awareness – We often get the thought of how to create strong brand awareness both online and offline. Here are five tips to help you get started.

Merkle | Q3 2020 Digital Marketing Report | Key Highlights – Find out the key findings here of Merkle’s Q3 report for the year 2020.

Google's overall monthly spend as per Merkle Q 3 report

Is Your PPC Program No Longer Working? – It is heartbreaking to see that our PPC program is no longer working as well as it once did. Read Pauline Jakober‘s thoughts to find out the fundamental reason.

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