Running Google Ads in this competitive world is like playing chess. You are making your own moves while trying to predict what moves competitors are making. To stay ahead, you need to know where they are advertising, what keywords they are targeting, and how their campaigns are structured. That’s where competitor monitoring and analysis come… Read more »
Posts By: Amita
PPCChat | PPC Guardrails in 2025 | 7th September 2025
This week’s PPCChat session centred around PPC guardrails like negative keywords, placement exclusions, and ad copy adjustments that help advertisers filter out unwanted traffic or audiences. The discussion explored whether PPC professionals actively use such guardrails in their campaigns, how these practices differ across platforms, and what additional guardrail features they wish existed. The session… Read more »
Quarterly Roundup | Top PPC News | Q3 2025
In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here’s a quick roundup of what has changed.
PPCChat | Automation vs. Control – Where is that line today in PPC? | 30th September 2025
This week’s PPCChat session explored the theme ‘Automation vs. Control – Where is the line in PPC today?’ Host Julie F. Bacchini engaged experts in a discussion on the current attitudes toward automation vs control, highlighting their favourite and least favourite aspects of today’s ad platform automation, along with other key insights.
PPCChat | Which Metrics Really Matter in PPC in 2025? | 23rd September 2025
Hello readers! Here’s a recap of this week’s PPCChat session, hosted by Julie F. Bacchini, where the discussion centered on the key metrics PPC professionals prioritize, the most underrated and misunderstood metrics, and much more.
