This week’s PPCChat session focused on Google’s announcement of the new AI Max for Search Campaigns. The discussion explored how experts reacted—whether they’re excited about the launch, and what questions or concerns they might have. Host Julie F. Bacchini guided the conversation, seeking insights on all these key points.
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Digital Ads Benchmark Report by Tinuiti | Q1 2025 | Key Highlights
Elevate your digital ad strategy with Tinuiti’s Q1 report—a deep dive into performance across Google, Meta, Amazon, and more. Packed with insights from anonymised campaign data, this report delivers the intelligence you need to stay ahead and make smarter, data-backed decisions.
Monthly Roundup | Top PPC News | April 2025
Welcome to your April 2025 PPC roundup! This month brought key updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick summary of the most important changes to help you stay ahead in your campaigns.
PPCChat | When You Feel Like You Suck at PPC | 29th April 2025
During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the general circumstances that made them feel that PPC like an uphill battle, how they work through that, any resources or tools they wish were out there to help them and more.
PPCChat | Defining Success in PPC in 2025 | 22nd April 2025
The definition of PPC success can vary between marketers and stakeholders. During this week’s PPCChat session, participants discussed questions such as: How do clients or stakeholders currently define ‘success’ in PPC, and what are they focusing on? Have the key metrics for measuring success changed over time? What are some common myths or misconceptions about… Read more »
