Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.
Posts By: Kirti
Where All Can You Add The Tracking Template in Google Ads?
Tracking template helps you identify valuable information of the clicks received on your ad. By specifying the URL parameters in the template, you can get information about the device, network, keyword, placement etc.
How to Track Google Ads in Google Analytics?
Linking Google Ads with your Google Analytics account helps advertisers understand consumer behaviour on the website, post clicking on the ad.
PPCChat | PPC Wish List | 22nd Dec, 2020
With the year 2020 coming to an end, PPCers look back at how this year went. Looking forward to 2021, they discuss their wishlist for the PPC platforms (Google Ads, Microsoft Advertising, LinkedIn Advertising and Facebook Advertising) in the year 2021. Hosted by Julie F Bacchini, here is the screencap of the session
Highlights of Antitrust Lawsuit against Google
Texas District Court have filed a lawsuit again Google, accusing it of deceptive trade practices, curtailing competition from prevailing, violating antitrust and consumer protection laws
