Testing bidding strategies with Google Ads experiments can help advertisers determine the most effective approach for achieving their advertising goals. Having a good understanding of the bidding strategy that works for your campaign can contribute to achieving a higher return on ad spend.
Posts By: Kirti
Using ChatGPT to identify Negative Keywords for your paid search campaign
We have updated this post : This article covers using ChatGPT for negative keyword research, but AI workflows have since evolved. For a more complete, data-driven approach combining multiple tools and search term insights, check out the updated guide: “Beyond ChatGPT: The Full AI Stack for Negative Keyword Research“
Use Google Analytics to Boost Google Ads Campaign
Running ads on Google is an important step for advertisers wanting to promote their products or services. Further to it, understanding its performance becomes pivotal for its sustainable success.
How often we should generate negative keywords?
We have updated this post: Negative keywords are no longer just a periodic cleanup tactic—they now play a key role in shaping and controlling traffic. For a more current, strategic approach to using negatives beyond filtering, read: “Negative Keywords in Google Ads (2026): Are You Using Them to Filter Traffic or Control It?”
Get started with Google Ads’ account-level Negative Keyword List
A negative keyword list helps you capture a list of those irrelevant terms that can be applied to multiple campaigns. For Shopping and Performance Max campaigns, this option was previously unavailable. However, with the recent introduction of account-level negative keywords, advertisers can now include negative keywords in these campaigns as well.
