Tinuiti, a US-based digital marketing agency, shared its Digital Ads Benchmark Report for Q4, 2022. This report is based on anonymized performance data from advertising programs under Tinuiti management. It gives us insight into quarterly trends across Google, Meta, Amazon and more. Some of the study’s key findings are documented below.
Posts Categorized: Google Ads Tips
What’s Different With Negative Keywords in Smart Campaigns?
Smart Campaign requires little setup or maintenance and can be created within minutes. However, that might just not be it. There are certain areas that might need advertisers’ intervention. Negative Keywords are one of these crucial elements that need work and upkeep.
What Key Discoveries Emerged From Our Negative Keyword Quiz?
Identifying your negative keywords is just as crucial as figuring out your positive ones. Negative keywords help you to save money by cutting down wasted time and money.
[New Product] Announcing Our Negative Keywords eBook
Negative keywords are crucial, and we at Karooya can’t emphasize that enough. We say this not because we have a solution for it; but because we also know how it affects how much money you spend on your search ad campaign. We thus decided to create a helpful resource that advertisers who have just started… Read more »
How Close Variants Impacted Overall Spend In 2022?
A year ago, we examined close variant data to see the effect it had on Google Search Ads’ overall performance. We were able to conclude that adding the close variants had a substantial influence on CPA and contributed to shelling out a sizable portion of the advertising cost.
