Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
Posts Categorized: Google Ads Tips
Adding Campaign Name To ValueTrack Parameter
With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.
Ad Copy Testing Best Practices
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
Using Google Audience Targeting in Display Campaign
Display campaign helps you to show your ads on the display network. Of the myriad targeting options available, with audience targeting (for display campaign) advertisers can connect to customers with similar interests, intent and habits.
Are Long Tail Keywords Still Relevant In Paid Search?
Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
