Broad and broad match modifier, might appear to be same, but are totally different in their functionality. Here we discuss what differentiates one from the other.
Posts Categorized: Google Ads Tips
What is the Best Match Type for Negative Keywords?
Negative keyword match type helps to improve your click-through rate and reduce wasted ad spend. By using an appropriate match type, we influence the way of how a negative keyword should work in blocking the irrelevant search terms.
Should Negative Keywords be Broad Match?
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
Google Ads Optimization Checklist
Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.
How to Remove Duplicate Keywords in Google Ads?
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
