Running an experiment helps determine the outcome of an alternate set of settings that you have not yet gone live with. It makes testing easy without disrupting the current flow of your campaign and hence is a value addition.
Posts Categorized: Google Ads Tips
[Product Update] Expanded Text Ad Preview Tool Updated
To give advertisers more room for adding information, Google Ads updated the Expanded Text Ads with an additional headline and description .
Twitter Response – Exact Match Close Variant Update
Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
Exact Match Close Variants Sees Yet Another Change
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
ITP 2.0 – Dealing With This Change In Your Bing Ads and Google Ads Account
Apple is all set to release the new version of Safari this month, which will also see them going live with ITP 2.0. An upgradation from ITP 1.0, now the 24-hour window cookie access will be removed, making it more difficult to track back cross-site conversions.
