Selecting the right Landing Page ensures that your PPC campaign gets the closure you are aiming for. A campaign’s performance is determined on analyzing the key metrics. Digging deep into what and what is not driving results can help optimize the performance. Landing Page is one such important contributor in determining how your campaign excels. But… Read more »
Posts Categorized: Google Ads Tips
Google Ads Audit Template
Auditing your Google Ads account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy Google Ads Audit Template that can help make your auditing flow… Read more »
How To Use Broad Match Modifier In Google Ads?
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here. Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more… Read more »
AdWords Landing Page Experience Best Practices
A positive landing page experience propels a visitor’s decision making into positive actions. So, to make sure that your PPC ads are performing for conversions, optimizing your landing page experience become a must-do task.
How To Find Duplicate Keywords In Adwords?
Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
