Negative keyword match type helps to improve your click-through rate and reduce wasted ad spend. By using an appropriate match type, we influence the way of how a negative keyword should work in blocking the irrelevant search terms.
Posts Categorized: Google Ads Tips
Should Negative Keywords be Broad Match?
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
Google Ads Optimization Checklist
Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.
How to Remove Duplicate Keywords in Google Ads?
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
How To Add Bulk IP Exclusion in Google Ads Editor ver 1.1?
Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
