Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
With coronavirus disrupting the daily course of action, businesses have been silently working on measures to tackle the situation. One of the ways in which this can be done is by adding terms related to the pandemic as negative keywords.
We have dug into existing accounts to identify what possible variations of coronavirus can be added as negative keywords. You should ideally pick these set of terms and create a shared keyword list from it, applying it to active campaigns.
“novel corona virus”
Possible misspellings and close variations of this search term would be be:
“Kovid 19 corona”
You must also consider adding the umbrella terms too, such as:
If you have any suggestions to add to this list then share with us in the comments below. We will be happy to add it in out here.