We have been discussing about the evolving digital space which offers opportunities to connect with a wide spectrum of audience. But with this evolution comes a downside, which is the risk of losing brand authenticity by getting positioned alongside offensive content or showing your ad on brand-unsafe inventory.
Posts Categorized: Google Ads Tips
Key Highlights From Merkle Q2, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 2, this week. We elaborate some of the key findings from the report in this post.
How To Make Bulk Changes To Final URL with AdWords Editor
Have a new landing page that you wish to add to your active ads but do not want to delete that ad? Here is how you can make bulk edits to your existing set of ads in AdWords Editor.
How to Get Your Ad in First Position on Google?
On Google, getting your ad in the first position for keywords relevant to your businesses, not only increases the chances of getting clicks but builds top-of-mind recall for your brand and product.
AdWords Negative Keyword Match Types – Best Practices
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.