On Google, getting your ad in the first position for keywords relevant to your businesses, not only increases the chances of getting clicks but builds top-of-mind recall for your brand and product.
Posts Categorized: Google Ads Tips
AdWords Negative Keyword Match Types – Best Practices
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Improving Competitiveness via Auction Insights Report
Identifying your competitors and knowing how their ads are performing vis-à-vis yours can help you take strategic steps towards improving your competitiveness. Google Ads Auction Insights Report is the key to keep track of your competition.
Broad Match Modifier Examples
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
How To Outrank AdWords Competitors With Target Outranking Share?
For the most up-to-date competitive analysis strategies, read our latest guide here → Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026)
