AdGooroo’s Q1 2015, report on Apparel and Paid Search gave perspective on the advertising activity of top 1000 apparel keywords. Claiming that about $183 million are spent by advertisers on these keywords, they further shared:
Posts Categorized: Google Ads Tips
Merkel|RKG, search and digital marketing agency, released an informative report on Digital Marketing for Quarter 1. Make the most out of the findings shared. Some of them could be benchmarks for your future digital marketing strategies.
Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
It is always very important to know that how people are interacting with the landing page that you are showing to them. Landing pages play a vital role in making customer aware about your services and ultimately getting them converted.
From the SMX Advanced 2015, here are the links to presentations on paid search marketing: