Negative Keywords combats wasted ad spend and ensures that relevant traffic is driven to your business. To lift your PPC campaign to drive more conversions it is important to drive traffic that is reliable and that is possible through negative keywords.
Posts Categorized: Google Ads Tips
Benefits of Using Ad Extensions in Google Ads
Your ad copy is incomplete without the usage of ad extensions. With Google having reported a 10-15% increase in CTR on an average as a result of ad extensions, it becomes a must-have component of your ad messaging.
PPC Ad Copy Best Practices
Your ad is the face of your business. When investing in paid search ads become the main source to drive traffic to your website. In order to make the most out of this channel, using the right ad copy to reach out to your audience becomes a must. So, what are the things you need… Read more »
Keyword Traffic Analysis For Google Ads
[ This post has been updated on 7th July 2020 with the latest images as per the new Google Ads Interface. ] Google Ads and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect… Read more »
Why Business Should Use AMP Landing Pages?
With 20% of conversions falling as a result of slow loading landing pages, Google has sought a solution to offer customers with a positive landing page experience. Introduced first for Google search results in the year 2016, AMP (Accelerated Mobile Page) was recently announced to soon be available for search text ads.
