Another year comes to a closure and with that speculations have risen on what paid search advertisers would see trending in 2018. Here is our take on the big trends that will impact PPC the next year.
Posts Categorized: Google Ads Tips
Top PPC Trends To Watch Out For in 2018
Year 2017 has paved way to a new set of expectations for PPCers in 2018. A recent article on SearchEngine Journal shared the predictions by 25 experts on what PPC trends will prevail in the coming year. In this post, we will list down the top discussed features by these PPC experts and what to… Read more »
Roundup Of PPC Holiday Strategies
Holiday season requires pre-planning. How a PPC campaign operates during normal days might not be the same during festive time. As customer purchase is on a rise, PPCers must build the campaigns to meet customer expectation and make full use of the peak time.
[New Feature] Optimize Your Campaigns Even Faster With “Must Add” Negative Keywords
Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We… Read more »
Creating Target CPA Experiment in AdWords
Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test… Read more »
