Merkle’s Digital Marketing Report for the third quarter sets agenda straight for advertisers, of where the influx of traffic is coming from. Overall mobile still happens to be a winner as a result of the various developments taken place.
Posts Categorized: Google Ads Tips
How To Audit Your Google Ads Account For Ad Extensions?
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »
Are Expanded Text Ads Eating SEO Traffic?
It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is… Read more »
3 Ways To Track Device Performance in AdWords
Sundar Pichai, during the keynote for Google I/O had shared that, about 50% of the queries on Google came from Mobile and 20% of the queries on mobile were voice queries. That said in the beginning of the year, was a turning point for many advertisers who saw an opportunity with advertising on mobile and… Read more »
[Transcript] SMX East 2016: Keynote Conversation: What’s New and Cool at Google Keynote
In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.
