For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Posts Categorized: Google Ads Tips
Long Tail Keywords in AdWords
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
Identify Drop in Performance With AdWords Top Movers Report
Keeping regular tab on your AdWords performance is a must-task for PPC advertisers. AdWords offers predefined reports that helps gain insight into your campaign/ ad group performance. One of such report is the Top Movers Report.
Who Should Use Target CPA Automated Bidding For AdWords Campaign?
With Target CPA bidding strategy advertisers can shift focus on driving more conversions. Basis historical conversion data and the Target CPA specified by the advertiser, AdWords determines through its algorithm which click has more chances of converting.
Key Highlights From Merkle Q3, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 3, this week. We elaborate some of the key findings from the report in this post.
